Case Study | Plank Pest

Growing Organic Traffic Using Search Engine Optimization

Keene Marketing Agency A laptop displays a website for Plank Termite & Pest Control LLC, highlighting it as the top-rated pest control company in Phelps County. The image includes arrows and "SEO" text with a magnifying glass icon.
The Client

Plank Termite & Pest Control, LLC is a family-owned and operated business founded by Steve Plank, who has over 24 years of experience. Known for their commitment to excellence, Plank Termite & Pest Control has earned a reputation as their area’s best pest control company. They focus on ensuring their customers receive the highest quality service to guarantee the job is done right and customer satisfaction is achieved.

The Challenge

Plank Termite & Pest Control faced SEO challenges, which impacted their online presence and customer acquisition. Their website had low visibility in search engine rankings due to outdated structure and content, affecting organic traffic. Ineffective local SEO strategies also hindered their performance in local search results, which are critical for attracting nearby customers. 

The Solution

Our team also focused on enhancing Plank Pest’s local SEO, ensuring they appeared at the top of search results in their service areas. We built high-quality backlinks to increase their site’s authority and credibility and optimized their business listings across various online directories for consistency and accuracy.

The Results

Through these efforts, Plank Pest experienced a remarkable increase in organic traffic, leading to more inquiries and a significant uptick in business. Our tailored approach positioned Plank Pest as a leader in its online industry and set a strong foundation for its future digital marketing efforts.


  • Increased Organic Traffic: Organic traffic increased by 25% within 2 months.
  • Improved Search Engine Rankings: Achieved first-page rankings for multiple targeted keywords related to pest control services.
  • Boosted Search Impressions: Search Impression Rates rates rose by 33%, translating into more inquiries and service bookings.
Keene Marketing Agency A line graph shows two fluctuating lines labeled "5/9/2024: 211" and "4/17/2024: 181" with a "Day 8" marker in red text. The y-axis and x-axis are not labeled.