Case Study | Premier Hoops

Designing and Developing a website that drives growth.

Keene Marketing Agency A laptop displays a basketball academy website with a player dunking on the screen. Alongside are icons for coding and the academy logo.
The Client

Premier Hoops was founded in 2009. It is a basketball school with the mission to train and nurture youth basketball players by developing their skills and conditioning them to understand the importance of setting goals, working hard, and being a good citizen.

The Challenge

Premier Hoops encountered obstacles with its digital presence. The existing website’s design needed to be updated. It wasn’t visually appealing or user-friendly, leading to high bounce rates and low user engagement.

The website’s lack of search engine optimization made it difficult for prospective clients to discover Premier Hoops through organic searches. A significant drawback was the lack of mobile optimization; as more users access the web via mobile devices, the website’s non-responsive design hindered accessibility.

The Solution

We designed a modern, engaging design, visually appealing, professional website reflecting Premier Hoops’ dynamic spirit. With user-friendly navigation, it is easy for users to find program information and schedules.

Creating a clear information structure, we organized content to make it easy to access essential details, enhancing user experience. We also integrated high-quality images, videos, and testimonials to showcase Premier Hoops’ success and vibrancy.

Having also in mind the Optimized content for relevant keywords and local searches to boost visibility and attract nearby clients.

The Results

The new website for Premier Hoops has significantly improved its digital presence, resulting in the following:


  • Increased User Engagement: Higher user engagement and lower bounce rates.
  • Higher Search Engine Rankings: Enhanced online visibility and more organic traffic.
  • Better Mobile Experience: A seamless mobile user experience leads to higher satisfaction.
  • Improved Conversion Rates: Increased program enrollments and overall conversions.
Keene Marketing Agency A smartphone displays the Premier Hoops Academy website offering basketball skills training, AAU programs, private lessons, and summer camps against a basketball court background.
Keene Marketing Agency A laptop displaying a basketball website is centered, with various sections of the website, including an event schedule and player gallery, shown in the background. The color scheme prominently features purple.