Case Study | Plank Pest

Growing Organic Traffic Using Search Engine Optimization

Discover how, at Wunderkind Marketing, we transformed Cape Cod Mosquito Squad’s online presence. We increased their brand visibility through targeted Google Ads and social media ads, driving significant engagement and sales growth for their business. Through strategic ad campaigns, we delivered tangible results that helped cultivate customer relationships and expand their reach.

Keene Marketing Agency Three social media ads promoting pest control services are shown, accompanied by a statistic indicating a 42% increase in new customers compared to the previous year, with mention of weekly meetings and adjustments.
The Client

Cape Cod Mosquito Squad is a leading provider of mosquito and tick control services on Cape Cod. Established in 2005, the company prides itself on innovation and effectiveness in pest control solutions.

The Challenge

Cape Cod Mosquito Squad is a well-established company that provides mosquito and tick control services. However, in today’s highly competitive market, relying solely on traditional marketing methods and word-of-mouth referrals may not be enough to sustain growth, attract new customers, and create more growth in the company. They wanted to expand their market presence, reach new clients, target a wider audience, and increase their visibility. 

The Solution

We implemented Google Ads and Social Media Ads to deliver quality leads.

  • Strategic Campaign Development: Our team of digital marketing experts works closely with Cape Cod Mosquito Squad to develop customized advertising campaigns that cater to their goals, target audience, and budget.
  • Keyword Research and Optimization: We conduct extensive keyword research to identify relevant search terms related to mosquito and tick control for Google ads. By optimizing ad content with these keywords, we ensure maximum visibility and relevance for potential customers.
  • Creative Ad Design: Captivating ad creatives is crucial for capturing the audience’s attention and driving engagement. We design visually appealing and persuasive ads that convey Cape Cod Mosquito Squad’s unique value proposition and service offerings.
  • Performance Monitoring and Optimization: We monitor the performance of ads on Google and social media by analyzing critical metrics like click-through rates, conversion rates, and return on investment. We optimize targeting, messaging, and budget allocation based on these insights to drive business growth.
The Results

Cape Cod Mosquito Squad experienced increased brand visibility and recognition through strategic Google and social media advertising campaigns. The company expanded its reach to targeted audiences, improved customer engagement and interaction, and achieved measurable ROI. This culminated in sustained business growth and market leadership, making it the premier mosquito and tick control service provider in the Cape Cod area.

Keene Marketing Agency A digital advertisement from Mosquito Squad offering a free quote for tick control services, featuring a cartoon character holding a spray device and an image of a tick. Contact number provided.
Keene Marketing Agency Collage of pest control advertisements showing people in protective gear and information on treating properties for tick problems. Contact number and discount offers are provided. A smartphone displays similar content.